Monetizing your website can be done several ways to monetize your website. Some of these are direct, others are indirect. Let’s investigate some of the options.
Directly Monetizing your Website
Using an LMS, you can sell courses directly to your customers or students. In this way, you can earn some money using your experience.
This income can be nearly passive. You decide on how much you want to interact with your visitors once you create and publish the course. It is unlikely you will never interact, but your website can generate income even while you sleep.
Indirectly Monetizing your Website
Creating sales leads
You can use your website as a way to create sales leads. Providing free information can show your knowledge and build authority. You can build trust from your clients by providing useful and accurate information to them. When it comes time for them to make a purchase, they might choose you to thank you for the information, even if you don’t have the lowest price.
Preparing your clients
You can also use your website to prepare your clients. Think about the most common questions that you are asked. You could build a course that leads potential clients through your initial consultation. This will help “pre-qualify” clients. If they make it through the course, they are most likely looking for the type of help that you can provide.
Before and after the sale support
If you have a product that can be complicated to use, provide a course that acts like a training manual. This allows potential clients to see the capability of the product. It also helps add value to the customer who has already purchased your product.
An LMS allows you to control who can access your information. You could streamline your training by providing an online course that walks your new employee through the training manual. You can monitor their progress. This could reduce the amount of time you need to spend directly teaching the new employee. It would also help to standardize the training. Of course you would have to spend some face-to-face time with your employees, but it would be to answer their questions rather than show them how to do something.